Our Strategy

We craft a comprehensive plan grounded in ethical, responsible, and sustainable business practices, with short- and long-term goals. Our ESG strategy is fully integrated with our business objectives and the United Nations Sustainable Development Goals (UN SDGs). A dedicated CSR committee drives our social, ethical, and environmental initiatives.

Solidarity & Volunteerism | b-Active!

We believe in the power of community and the impact of collective action. By fostering solidarity and promoting volunteerism, we empower our people and guests to make a difference in the lives of others. Together, we create a culture of compassion and support that strengthens our communities.

Cultural Heritage | b-Proud!

We celebrate and preserve the rich tapestry of our cultural heritage. By honoring traditions and promoting excellence in contemporary art, we foster diversity, strengthen our communities and promote our unique histories, inspiring future generations.

Environment | b-Green!

We are committed to cultivating a sustainable future by prioritizing environmental stewardship, championing a greener planet for generations to come. Through activities and initiatives that prioritize renewable resources, waste reduction, and community engagement, we inspire action and foster a holistic culture of sustainability.

Sustainable Education | b-The Future!

Fostering a culture of curiosity and continuous development, through innovative experiences and educational workshops, we empower young people to tap into their imagination and explore creative dimensions beyond traditional boundaries.

CSR Committee

Our CSR Strategy follows the star model system which permeates all of bluegr’s business practices. It is divided into four strategic dimensions which name our objectives, describe our interests and priorities and include our respective initiatives, actions, and goals towards achieving them.

Integrity and fairness are part of everything we do, therefore we try to apply a holistic approach to our CSR practices, addressing social, environmental, and cultural aspects.